Innovation & Entrepreneurship
After completion of this module, the students should be able to demonstrate ability to:
- understand the general process and roles involved in developing an idea and starting a new technology-based company
- explore customers and markets
- understand a business organisation and project
- understand basic product and process development
- understand basic entrepreneurial finance
- link the financial value of a venture with the societal values and the sustainability issues that are raised
- understand the key factors in managing companies and developing its human resources
Description du cours
The course unit “Innovation & Entrepreneurship” is part of the module in Innovation and Entrepreneurship.
This course is an integrative course on the basics of entrepreneurship and innovation management. The course focuses on the in-depth understanding of the concepts and vocabulary in the areas of:
- innovation processes
- strategy and technology-based entrepreneurship
- marketing and markets
- organisation and project management
- new product and process development
- entrepreneurial finance
- human resource development
Business project, product development, entrepreneurial finance, sustainability issues.
This course contains a very rich biography, here is a short extract:
- A critical look at technological innovation typology and innovativeness terminology: a literature review, by Rosanna Garcia and Roger Calantone, 2002
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, by Alex Osterwalder and Yves Pigneur, 2010
Introduction to Corporate Finance
- Essentials of Financial Analysis, by George T. Friedlob, Lydia L. F. Schleifer, 2002
Management and Organizational Structure
- Communicating leadership: A discourse analytical perspective of the job advertisement, by Inger Askehave, 2010
Essentials of marketing in innovations and high-technology products
- Marketing of High- Technology Products and Innovations (3rd edition), by Jakki J. Mohr, Sanjit Sengupta and Stanley Slater, 2009
Biographie de l’enseignant
Alvaro Pina Stranger is an associate professor and the manager of the European Institute of Innovation and Technology ( EIT) activities at the University Rennes 1. his mission is to develop a space where education, research and business interact and trigger innovative ventures.
Alvaro Pina Stranger holds a Ph.D. in Management of Innovation from Paris-Dauphine University. his doctoral research focuses on technological transfer, innovation and knowledge networks. His current research in the field of the digital economy deals with venture capitalist strategies, technological transfer models, venture incubation and development, geographic economy, social network analysis and the study of innovative start-ups and entrepreneurial finance.Alvaro Pina Stranger is affiliated to the ISTIC and the CREM research laboratories of the University of Rennes 1.