Knowledge and intangible assets management

Objectifs pédagogiques

After completion of this module, students should be able to demonstrate ability to:

  • Apply analytical social, economic and business research concepts and methods to recognize, assess and/or forecast business opportunities in their cases studies and/or projects.
  • Identify appropriate strategies for risk reduction potentially in relation to all dimensions covered in the student’s study and/or project: market, customers, competition, environment and human, material and technical resources.
  • Leverage the valuation process as an ongoing collective and distributed practice where environmental, economic, societal and political dimensions are embedded. The students should be able to relate value to all relevant stakeholders including producers, customers, shareholders, communities, ecological systems, etc.
  • Focus and ground their study and/or project in the information gathered through journalistic articles, scientific papers, corporate documentation, public or self-made survey and interviews, etc.

Description du cours

The course unit “Knowledge and intangible assets management » is part of the module in Innovation and Entrepreneurship.

The course presents a deeper understanding of business management fundamentals specifically targeted at the context of knowledge economy. It focuses on the management of intangible assets within and between organisations, as well as the environment in which they develop.

Contenu du cours

  1. Strategic management of intangibles assets
  •       Intangible assets and innovation
  •       IP policy system
  •       IP economic rational
  •       Alternative strategies to protect intangible assets
  •       Patents
  •       Copyright
  •       Trademark
  •       Intangible assets and business strategy
  •       Applications for software and digital industries
  1.     Digital businesses in the knowledge economy
  •       Economics of knowledge
  •       Clusters and the geography of innovation
  •       Creativity
  •       Makers
  •       Communities and social networks
  •       Open innovation
  •       Scientific and technological controversies
  •       Business model typology
  •       Financing innovation and valuation process

Mots-clés

Intangibles assets management, knowledge economy, Open innovation, digital industries.

Prérequis

The access to the course is reserved for students who have taken the course “Innovation & Entrepreneurship Basics” from the first semester.

Bibliographie

  • The Rise Of The Creative Class: And How It’s Transforming Work, Leisure, Community And Everyday Life, by Richard Florida, 2002
  • Open Innovation: The New Imperative for Creating And Profiting from Technology, by Henry W. Chesbrough, 2006
  • Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd edition), by Geoffrey A. Moore, 2014
  • The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business, Clayton M. Christensen, 2011
  • Makers: The New Industrial Revolution, Chris Anderson, 2014

Biographie de l’enseignant

Alvaro Pina Stranger is an associate professor and the manager of the European Institute of Innovation and Technology ( EIT) activities at the University Rennes 1. His mission is to develop a space where education, research and business interact and trigger innovative ventures.

Alvaro Pina Stranger holds a Ph.D. in Management of Innovation from Paris-Dauphine University. His doctoral research focuses on technological transfer, innovation and knowledge networks. His current research in the field of the digital economy deals with venture capitalist strategies, technological transfer models, venture incubation and development, geographic economy, social network analysis and the study of innovative start-ups and entrepreneurial finance.Alvaro Pina Stranger is  affiliated to the ISTIC and the CREM research laboratories of the University of Rennes 1.

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